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Witness History

Inventing instant noodles

Witness History

BBC

History, Personal Journals, Society & Culture

4.41.6K Ratings

🗓️ 29 December 2022

⏱️ 9 minutes

🧾️ Download transcript

Summary

In August 1958, the Japanese entrepreneur, Momofuku Ando, came up with the idea of a brand new food product that would change the eating habits of people across the world. In 2018, Ashley Byrne spoke to Yukitaka Tsutsui, an executive for the company founded by Ando, about the birth of the Instant Noodle. A Made in Manchester production for BBC World Service. (Photo: Momofuko Ando holding noodles. Credit: Getty Images)

Transcript

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0:00.0

BBC World Service, and now, Witness History.

0:09.0

Today we're taking you back 64 years to the creation of a new product,

0:14.0

Instant Noodles, which revolutionized Mealtimes in Japan and across the world.

0:19.0

Yuki Taka-satsui worked with the original creator Mamafuku Ando.

0:24.0

In 2018, he spoke to Ashley Bern.

0:27.0

The room that we're in now is called the Instant Noodles History Cube,

0:32.0

and this is where we have over 3,000 instant noodle packages.

0:38.0

On the 25th of August 1958, a brand new packet food,

0:42.0

chicken ramen, went on sale in Japan,

0:45.0

for other changing the eating habits of millions of people across the world.

0:52.0

As the name suggests, the noodles were coated with chicken soup stock,

0:55.0

and you could cook the dish by just adding hot water.

0:58.0

So-called Instant Ramen, or noodles, invented by entrepreneur Mamafuku Ando,

1:03.0

were a culinary innovation which transformed Japanese kitchens.

1:07.0

If you cooked ramen at home, it would take more than half an hour,

1:13.0

but these took only a few minutes.

1:15.0

So people called it Magic Ramen.

1:17.0

Sales growth just exploded.

1:20.0

Yuki Taka-satsui, an executive for Nissan Foods,

1:24.0

the company founded by Ando in the 1950s,

1:27.0

is also director here at the Cook News Museum in Yokohama,

1:31.0

and was involved with this in foods in those early days.

...

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