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Filthy Ritual

Introducing: Vine: Six Seconds That Changed The World

Filthy Ritual

Global

Society & Culture, True Crime

4.81.2K Ratings

🗓️ 22 April 2025

⏱️ 6 minutes

🧾️ Download transcript

Summary

Launched in 2013 after an early buyout by Twitter, Vine quickly grew into one of the fastest growing platforms on the internet. The app created an entirely new category of online content: short, user-generated videos. It became the home of online creativity, birthed beloved memes and viral trends, and introduced a whole new generation of celebrity: the influencer. So, how did an app that was ten steps ahead die only three years after launch?

Credits:

Benedict Townsend - Host & Creator

Mary Goodhart - Producer & Creator

Kevyah Cardoso - Narrative & Creative Producer

Patrick Lee - Sound Design & Score

Chris Janes - Mix

Lucy Chisholm Batten - Legal

Sophie Snelling - Executive Producer

Al Riddel - Head of Factual Podcasts

Vicky Etchells - Director of Podcasts


Archive acknowledgments:

CBS Sunday Morning/'From 2005: Four young internet entrepreneurs'/CBS News

Jawed Karim/‘Me at the zoo’/YouTube

Channel 4 News Theme/‘Best Endeavours’/Alan Hawkshaw

Channel 4 News/’A year of Vine: the six second videos rivalling Twitter and Instagram’

The Fox News Channel Theme/‘The Five’

FOX 5/’CEO Chris Dessi Discusses Vine on Fox 5’/Brayden Shanks/The Fox News Channel

PacificRimVideoPress/’Vine Famous Jake Paul Interview about Getting Girls, High School, Fave Shoes & More!’

Pop Trigger/’Breaking: Twitter Officially Shutting Down Vine’

FOX 4 Now/’Twitter Kills Vine App’/The Fox News Channel

Sky News/’TikTok to be banned in the US from Sunday, Supreme Court rules’

BBC News/’Donald Trump’s inauguration set to take place’

NBC News/’TikTok is back up again in the U.S. following a shutdown overnight’

Mark Zuckerberg/’Mark Zuckerberg announces the end of Meta's fact-checking program in the United States’/Facebook


Artwork acknowledgments:

Cathleen Dovolis

Brandon Moore 

B Bowen

Nicholas Fraser

James Morosky

Ava Ryan

Transcript

Click on a timestamp to play from that location

0:00.0

This is a Global Player Original podcast.

0:05.0

Hello.

0:06.0

Hi, welcome to Chili's.

0:08.0

Hey, I'm lesbian.

0:09.0

I thought you were American.

0:10.0

It is Wednesday, my dudes.

0:12.0

Ha! Gun!

0:13.0

So I'm sitting there.

0:15.0

Barbecue sauce on my tities.

0:17.0

I do that.

0:19.0

The avocado!

0:20.0

Officer, I got one question for you.

0:22.4

What are those?

0:27.7

This is the strange story of the life and death of Vine, an app that changed the world in six seconds.

0:35.9

Vine is up in the echelon of perfect technological moments, and it's really been downhill

0:41.9

from there for a short form video after it went away.

0:45.4

Our investors complained to us to this day that we sold too early.

0:50.9

I should have said no to Twitter and grown it.

0:53.5

And it became really obvious as soon as I joined that Vine was essentially the red-headed

0:58.5

stepchild of Twitter.

1:00.5

It was us against them, but also us begging them to help us.

1:04.2

We were waging a war against the empire, but we were also asking the empire to, like, release

...

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