Hey listeners, to the Savage Podcast.

I want to tell you about a new podcast mini series from one

to recall the vaping fix, okay?

It's a story of Silicon Valley idealism, reckless capitalism,

and how the infamous e-cigarette company,

Jewel, managed to hook a new generation on vaping.

In 2015, the founders of Jewel set out to create

the iPod of e-cigarettes, a perfectly designed device

that would disrupt the tobacco industry

and help traditional smokers quit.

But their fruit-flavored vaping options,

high levels of nicotine, and youthful influencer

endorsements led to consequences that

would put millions at risk.

Jeweling became so big among teenagers

that it became a verb.

And with plumes of vape clouds surrounding schools

across the nation, parents, politicians,

and the government demanded answers.

Was this Jewel's plan all along?

Or did ambition blind them from seeing

the pitfalls of their invention?

...