4.5 • 2.8K Ratings
🗓️ 18 May 2021
⏱️ 7 minutes
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| 0:00.0 | Hey everyone, I want to tell you about a new podcast from Wondry that I think you'll love. |
| 0:04.8 | It's called The Vaping Fix. It's the story of a silent killer, smoking, |
| 0:10.2 | and how one Silicon Valley tech startups planned to curb it may have done more harm than good. |
| 0:17.0 | In 2017, plumes of vape clouds surrounded schools across America and teen smoking rates skyrocketed. |
| 0:24.8 | As more and more children became addicted to e-cigarettes, parents, politicians, and health experts |
| 0:31.6 | looked for answers. All eyes turned to a company at the heart of this new epidemic. |
| 0:37.3 | Jewel. Jewel was founded to create an iPod-like device that could provide a safer alternative |
| 0:43.6 | to smoking, but their pitch-perfect marketing campaign, high levels of nicotine, and social media |
| 0:50.5 | influence or endorsements attracted users of all ages. Within a year, teenagers were getting |
| 0:57.1 | addicted. Was this an accident? Or did ambition blind them to the unintended consequences |
| 1:03.4 | that what they created put millions at risk? From Laura Beale, the host of Dr. Death and Bad |
| 1:10.2 | Batch, Wondry's new podcast mini-series, The Vaping Fix, is the story of how Jewel managed to |
| 1:17.0 | hook a new generation on vaping. I'm about to play you a preview of The Vaping Fix. |
| 1:23.2 | While you're listening, follow The Vaping Fix on Amazon Music or Apple Podcasts, |
| 1:28.4 | or you can listen early and ad-free by starting your free trial of Wondry Plus in the Wondry app. |
| 1:34.6 | It was a rainy day in Orangeburg, New York in 2018. John Luca Berecchio was hanging out in his |
| 1:47.7 | college dorm room between classes. An Italian flag hung on the wall above his bed as a homage to |
| 1:54.0 | his Italian family back in Connecticut. North Haven is all Italians, so most of them are actually |
| 2:01.1 | from the same area in Italy. So everyone always says when they see me around town, who am I not |
| 2:07.9 | related to? John Luca was a sophomore nursing major. His courses and exams could be intense, |
| 2:14.0 | but today he felt unusually tired. And just not really myself, like I didn't really have |
| 2:19.2 | much energy in me to do anything that day. And it felt almost like I had a cold too. |
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