Introducing: The Rise and Fall of LulaRoe

Under the Influence with Jo Piazza

Jo Piazza, Influence Inc.

Society & Culture, Kids & Family, Parenting, Personal Journals, Technology

4.3 • 833 Ratings

🗓️ 6 March 2022

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Listen to host Jo Piazza take on the role of guest on a new podcast about the LuLaRoe scandal hosted by Buzzfeed writer Stephanie McNeal. #BecauseofLuLaRoe: The Dream Vs. Reality LuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively to sell their products and host online events. These platforms became the perfect medium for depicting the aspirational lifestyle that LuLaRoe was selling. Top sellers were encouraged to show off a flashy and upbeat lifestyle by posting about their achievements and using the hashtag #becauseofLuLaRoe. So how did LuLaRoe retailers build their followings online, and what was the reality vs. the image they were creating? Author and Under the Influence podcast host Jo Piazza joins us this week to break down how social media and influencer culture contributed to LuLaRoe’s success. See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Under the Influence is brought to you by future fans. Future fans helping little kids become big
0:07.2	fans. My kids are just getting into sports for the first time, mostly basketball, football, and
0:16.1	soccer. And I've got to say, I'm not the biggest sports person. I mean, look, we all know that I love the
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1:20.5	Hello, hello, hello. Today, I am just dropping a podcast that I think you'll love into the feed.
1:26.4	It is called the Rise and Fall of Lula Row.
1:29.7	I'm doing it because, one, it is very good, and two, because women need to support other women's
1:35.6	podcasts and work. We do. We don't have a choice. And I am a big fan of Steph McNeil's reporting
1:41.7	on the influencer industrial complex on BuzzFeed. She's one of the
1:45.4	few reporters that takes this world seriously, and she's a frickin' rock star. And Steph recently
1:50.9	created a new podcast all about the Lula Row scandal. By now, you've probably heard the Lula Row story.
1:58.4	Quick recap, if you haven't. In 2015, thousands of hopeful retailers bought
2:02.7	in De Lula Rowe. It was one of the largest MLM clothing companies in the world. Before long,
	...

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