What's up, motivators? We are back after a few weeks away from YouTube land and podcast land.

We're back and we are ready to start talking about how we are going to move forward in endurance sports with this added focus on overall health.

This is what we call the motive method.

This is what I've been thinking about for the past couple of years.

As we started coaching more and more athletes through our app, I started thinking, how do we

basically protect ourselves and make sure that we're minimizing the risk to these athletes

of suffering illness and injury?

And this is where I started researching

the things that I had experienced over the past few years and the things that are very common

in our endurance sports culture, things like overtraining and very frequent injuries and niggles. And

then it starts expanding as you go down the research rabbit hole into what does this

result in with our digestive system and our musculoskeletal system and our renal system,

like our kidneys and flushing everything out, our nervous system, our motivation,

our mental health, all of this started unraveling.

And as I went down the rabbit hole, researching what I'd

experienced and what is really common in our culture, I understood that there has to be a wholesale

change in how us thought leaders and coaches in endurance sports actually coach our athletes. Because what is traditionally done in endurance sports actually coach our athletes because what is traditionally done

in endurance sports is completely against long-term health.

And we're going to share with you the new motive method and a whole bunch of evidence

that is starting to be found by researchers all around the world about how what is happening

in endurance sports culture is against what the actual intention is of many of you, that you want

to be challenged and fulfilled by life, but you also want to be healthier.

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