Introducing the Middle Earth podcast

Sinica Podcast

Kaiser Kuo

Culture, China News, Hangzhou, Chinese, International Relations, Chongqing, Beijing, Sichuan, Currentaffairs, China, Politics, Chengdu, Shanghai, Guangzhou, China Economy, News, China Politics, Business, Film, Shenzhen

4.8 • 676 Ratings

🗓️ 18 February 2019

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week on Sinica, we’re proud to launch the Middle Earth podcast, which discusses China’s culture industry. In this debut episode on the Sinica Network, host Aladin Farré chats with three individuals who have all hit the big time and become internet celebrities in China: Erman, whose musings on love and relationships turned into a viral success and a full-time job; Ben Johnson, an Australian English teacher, whose short videos on cultural differences have attracted millions of views and 3 million followers; and Tang Yiqing, who started Juzi Video and has a venture-backed company with 30 million young fans. Learn their secrets for how to become a wanghong (网红 wǎnghóng; internet celebrity)! Subscribe to Middle Earth on Apple Podcasts, Overcast, or Stitcher, or plug the RSS feed into your favorite podcast app.

This podcast was edited and produced by Kaiser Kuo and Jason MacRonald.

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Transcript

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0:00.0	Hey folks, Kaiser from the Cynica podcast here. This week, big news from SubChina and the Cynica
0:06.7	Podcast Network. We are proud to be adding a new member to the family. Today, I'd like to introduce
0:12.7	to you Middle Earth and its new host, Aladin Faray, a Parisian documentary filmmaker and
0:18.5	editor. This show aims to provide insider's perspectives on China's cultural industry, the world's second largest.
0:26.4	When discussing topics concerning China and the world, politics, and economics have tended to take the lion's share of media coverage.
0:33.0	Middle Earth hopes to reclaim some of that conversation and inform listeners about the arts in China and
0:39.0	the industry behind them. We love this show and we are sure you will too. So welcome aboard
0:44.3	Al-Adin and on to the show. Hi everyone and welcome to Middle Earth, your source for insight
0:53.8	into China cultural industry.
0:55.7	I'm your host, Aladdin Farre, and this show is a member of the Sinica Network from SubChina.
1:01.1	Actually, if you want more news about China, current affair, technology, social issues or business,
1:06.3	you are invited to take a look at what the other podcast are doing at SubChina.com.
1:11.2	China has only 55% of internet penetration,
1:15.1	but almost every of its users are using a smartphone.
1:18.7	Therefore, a lot of content, I mean video, news, silly application to make you look beautiful,
1:24.3	are created every day.
1:25.2	And just as of this month of recording, October 2019,
1:29.6	by dance, the Chinese company owning news aggregator Tautiao
1:33.9	and short video app Doyin, or TikTok, known in the West,
1:37.4	is now the most valuable startup in the world.
1:40.5	It is valued more than Uber or Baidu.
1:43.6	So as I work on television project most of the year, I wanted to talk to those who create
	...

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