Have you ever wondered what the future of business is really going to look like?

Not in theory, but in practice.

If you're someone who loves bold ideas that shape the world, then I've got a podcast you need to check out.

It's called Smart Talks with IBM, and it's unlike anything else out there.

On this show, Malcolm Gladwell sits down with some of the most forward-thinking leaders in business, technology, and creativity to explore how AI and innovation are

transforming entire industries in real-time. And what I love most, and it's not some

abstract conversation about the distant future. These are real companies doing real

things today. It's a front- row seat to the breakthroughs that are changing

the way we live, work, and build businesses. One of my favorite episodes was the conversation

with L'Oreal and IBM on AI-powered beauty. They go behind the scenes at L'Oreal, a research center,

and you hear how AI is being used to rethink everything, from podcast

formulation to sustainability to speed of innovation. It's the kind of transformation

business owners need to understand because it's happening across every sector. Another great one

digs into how Ferrari and IBM are using AI to supercharged fandom, leveraging data and digital

tools to deepen relationships with nearly 400 million fans across the world.

Whether you're in real estate, e-commerce, hospitality, or anything else, the future of

customer engagement is right there.

So if you're curious about the next wave of innovation and you want to stay ahead

of playing catch up, this is the show.

If you're ready to see how AI and innovation are reshaping the world, go check out

smart talks with IBM.

We're learning a ton from it and we know you will too.

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