Hey, this is Jamie Loftus, and this is my new weekly show, 16th Minute of Fame, the podcast

where every episode I take a closer look at an internet character of the day. Who were they?

What made them so notorious? How did the internet, or sometimes the algorithm, choose them?

And what does a person do when they're suddenly confronted with

more attention than the human psyche can handle? If you've listened to solo podcasts of mine

before, think Mayurin Mensa, Lolita podcast, Actcast, Ghost Church. You can expect the same kind

of freaky hyper-focus in research, and yes, air horns, not apologizing for it, as well as a lot of interviews with

experts. Things will get serious sometimes, but I'm mainly here to have fun and try to bottle

these little bits of internet history that feel like they're slipping away from us.

And I can almost guarantee that you've heard of a lot of these stories already, but probably

not after the day they were

considered relevant online. Take the dress, a story that went uber viral in early 2015 in spite of

being, well, kind of a boring optical illusion. A mother of the bride in Scotland took a picture

of a dress she was thinking about wearing to her daughter's wedding.

But she saw the dress as blue with black lace and her daughter saw it as white with gold lace.

One Buzzfeed post later, every single person on the internet was talking about the dress and getting into arguments about why their friends' eyeballs were broken.

It's a weird little story.

It's not every day that you find yourself weighing in on the same boring topic of the day as

Taylor Swift.

But there's a lot more to this story than meets the eye.

Sorry, this is not a pun show.

I am not that person except for right now in the trailer, but never again.

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