Pushing it.

People's intuitions are that that can't be right.

And so whether it can't be taken seriously.

So Malcom, you've got to get people to take it seriously.

If you...

If I take it seriously, I don't think this is wacky at all.

I read this and I'm thinking, this is dead serious.

I'm Malcolm Gladwell.

Here to tell you about season three of revisionist history from Panoply,

where I get dead serious.

School children being poisoned by one of the biggest symbols of our modern food.

And so that was really the cherry on that rotten cake.

This season, I want to talk about mass delusion.

Because when you're deluded, you don't know you're deluded.

You can't be reminded or educated.

You're oblivious.

And then the ranking minority,

remember, gets up and basically says,

take your lion data and go home because we know what the truth is.

We're being invaded and we've got to stop this.

We'll meet the victims of mass hysteria and a hero who says things right.

She is a mix of Joan of Arc,

...