Introducing Polyworking: Build a Brand of Self, Not a Brand of Tasks
LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht
Aliza Licht
5.0 • 585 Ratings
🗓️ 8 October 2025
⏱️ 8 minutes
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| 0:00.0 | Hi, this is Elisa Likt, and this is Leave Your Mark the podcast, where I brew fresh career advice with some of my most inspiring and successful friends. |
| 0:09.5 | It's professional advice that you can action immediately, whether you're just starting out in your career or well on your way. |
| 0:16.4 | With a massive to-do list and a large cup of coffee, I promise that you can get it all done and still |
| 0:22.5 | have time to post about it. Today we're talking about something that feels very 2025. |
| 0:30.0 | Polyworking, the art of juggling multiple careers, projects, or income streams at once. |
| 0:36.1 | If the phrase sounds new, it's because it kind of is. |
| 0:39.4 | Forbes career strategist William Aruta recently named Pollyworking one of the biggest |
| 0:43.5 | personal branding trends for 2025, calling it the new portfolio career. |
| 0:48.7 | Instead of climbing one corporate ladder, professionals today are building webs of opportunity, |
| 0:54.0 | part-time roles, side |
| 0:55.4 | hustles, consulting gigs, creative projects, even content creation. But here's the catch. When you do |
| 1:01.6 | everything, how do you avoid looking like you stand for nothing? That's what we'll unpack today, |
| 1:07.4 | how to diversify without diluting your personal brand, and the five must-dos |
| 1:12.3 | and don't-dos to keep your many hats from becoming a costume closet. |
| 1:18.1 | So what is polyworking? |
| 1:19.7 | Polyworking is more than side hustling. |
| 1:21.8 | It's intentionally designing a multi-stream career. |
| 1:25.6 | Think a brand strategist who also teaches a college course, invests in startups, and runs a sub-stream career. Think a brand strategist who also teaches a college course, |
| 1:29.2 | invests in startups, and runs a substack, or a fitness instructor who hosts a wellness |
| 1:33.7 | podcast and consults for brands. According to Forbes, the rise of polyworking stems from |
| 1:38.5 | two things. Number one, economic uncertainty. People are diversifying income streams for stability. |
| 1:45.5 | And two, identity shifts. |
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