I'm Antonia Serejido. L.A. Maid from L.A. Studios tells the story of bold local innovators.

In the new season of L.A.M.M.G. Lord and I tell you all about Barbie.

It's the true story of the making and marketing of the most famous doll in the world,

told by the people who did it. We'll hear from Mattel co-founder Ruth Handler,

who spent years trying to convince her own company

to make a teenage fashion doll.

I think that the men were less daring than I was.

It was a different time.

He was going to buy a doll with a dress.

You may think you know, Barbie, but we promise lots of surprising and sometimes hilarious stories,

like how Ken was created by men who didn't want him to be manly.

And here's to this doll, they looked exactly like Barbie in the cracks.

And I was shocked. And I said, well, look at the way you built Barbie with those bosoms.

Subscribe to L.A. Made, the Barbie Tapes, wherever you listen to great podcasts.