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Imperfect Paradise

Introducing LA Made: The Barbie Tapes from LAist Studios

Imperfect Paradise

LAist Studios

Society & Culture

4.5535 Ratings

🗓️ 10 July 2023

⏱️ 35 minutes

🧾️ Download transcript

Summary

"LA Made: The Barbie Tapes," from LAist Studios, tells the true story of the making and marketing of the most famous doll in the world, Barbie, told by the people who did it. We’ll hear from Mattel co-founder Ruth Handler, who spent years trying to convince her own company to make a teen aged fashion doll.

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Transcript

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0:00.0

LAIS is supported by Elephant Energy.

0:02.6

Elephant Energy is LA's expert in installing modern and efficient heating and cooling systems,

0:07.8

the new standard for whisper-quiet comfort year-round.

0:11.3

They handle the design and the rebates to save you thousands.

0:14.3

Claim your rebates at elephantenergy.com.

0:17.2

Support for LAIST comes from Car Pros Kia the new 2027 Kia Telluride Hybrid.

0:23.2

Redesigned with striking new looks, advanced driver assistance features, and third row seating.

0:28.6

You can learn more at CarPros Kia in Glendale, Huntington Beach, and Moreno Valley.

0:33.6

I'm MG Lord.

0:34.8

And I'm Antonia Serejido, and we're hosts of L.A. Made from L.A.S. Studios, telling the stories of bold local innovators.

0:42.4

In the new season, we look at Barbie. She's a cultural icon, but what do you really know about her?

0:49.5

We hear from Ruth Handler, who invented Barbie, Jack Ryan, who was responsible for her outrageous plastic

0:55.3

body, and designer Charlotte Johnson, who created her iconic wardrobe. And we hear from the

1:00.8

marketing visionaries and strategist who helped make Barbie the best-selling fashion doll in the world.

1:06.6

Stay tuned to hear episode one. Subscribe to LA.A. Made, the Barbie Tapes, for new episodes, available wherever you find great podcasts.

1:19.1

On a surprisingly brisk April morning, I walked into a vintage industrial building in the chic Los Angeles Arts District.

1:27.0

I went past the doorman, up in the

1:29.0

elevator, and rang the doorbell. Thank you for coming. Let's get started. Let's do it.

1:37.1

Inside of the apartment awaited a treasure that I knew was going to unlock the origin story of a national icon.

1:46.9

The person whose loft I was standing in is someone who LAS listeners are already probably pretty familiar with,

1:53.3

the fabulous M.G. Lord, cultural critic, USC professor, and host of L.A. Made Season 1, Blood, Sweat, and Rockets.

2:01.2

I haven't touched these things since 1994, as you can probably tell.

...

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