4.8 • 6.3K Ratings
🗓️ 26 June 2023
⏱️ 7 minutes
🧾️ Download transcript
Have you ever wondered how some of the biggest companies like Chobani, OpenAI or Michael Kors got started? On the podcast How I Built This, Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands from day 1. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their long journey to eventual success. How I Built This with Guy Raz is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.
Check out How I Built This wherever you get your podcasts. You can listen early and ad-free on the Amazon Music or Wondery app: Wondery.fm/ToH_HIBT
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0:00.0 | Hey there listeners, I want to tell you about a podcast I think you'll like called How I Built This, where host Guy Razz |
0:05.6 | talks to founders behind some of the world's biggest and most innovative companies to learn how they built them from the ground up |
0:11.5 | He's sat down with hundreds of entrepreneurs behind well-known companies in every industry like PayPal, Chobani, OpenAI, Michael Kors, Sunbomb, and Orange Theory, as well as entrepreneurs |
0:21.2 | working to solve some of the biggest problems of our time. Like developing technology that pulls energy from the ground to heat and cool homes |
0:27.6 | or even figuring out how to make drinking water from air and sunlight. |
0:31.1 | But how I built this isn't just about the perfect success stories. |
0:34.6 | Guy and his guests also explore some of the darker moments and challenges that are a huge part of any entrepreneur's story |
0:40.3 | like learning to manage risk, the challenges of raising money and being able to learn from your mistakes. |
0:45.8 | In a recent episode of the show, Guy spoke with Chobani founder, Hamdi Ulukeya. |
0:50.7 | Today Chobani is one of the best known yogurt companies in the world, but Hamdi's entrepreneurial journey was far from easy. |
0:57.4 | At 18, Hamdi said goodbye to everything and everyone he knew in Turkey and emigrated to the United States where he eventually started a business selling feta cheese. |
1:06.7 | After two grueling years, just as he was starting to make a little money, Hamdi stumbled upon what would end up becoming a huge opportunity |
1:13.5 | while sorting through the junk mail that had been piling up on his desk. |
1:17.1 | I'm about to play a clip from how I built this. While you're listening, follow how I built this on Amazon Music or wherever you get your podcasts. |
1:24.3 | Download the Amazon Music app today. |
1:27.3 | I open the envelope. I don't know where it comes from. Of course, it's interesting. I open it. I look at it. |
1:36.1 | It's literally an ad. It says, fully equipped yogurt plant for sale. |
1:42.3 | Wow. And I throw them into the garbage. I continue. And I still don't know why. |
1:50.4 | I went back to that garbage and I picked up that page. |
1:54.5 | And I'm telling you that there's a big number on top that turns out that it's a real estate agent from Utica. |
2:03.3 | And I called the person answered and said, yeah, this is a yogurt factory. It's an old one. It's craft. |
2:12.4 | And they closed it and they're selling it as is. And I asked the price. I said, what's the price? |
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