On this episode, we interview Boyon, the CTO of Helium 10, who's going to give us the skinny on a brand new tool that Helium 10 is about to launch.

Welcome to another episode of the Sirius Sellers podcast by Helium 10. My name is Bradley Sutton.

And today is a special episode.

We've got Boyon, the CTO of Helium 10 with our Tech Talk with Boyon series.

And actually today, we are announcing a brand new tool that Helium 10 is launching.

So it's really exciting here.

It's called Followup. Now, Boyan, are you as

excited as I am for this? I'm pumped. Hey, Bradley. Yeah, I'm probably more excited. I'm more

the leave than excited, I guess, than you are. But I will be excited in a few days when the

leaves the tool. Now, some people might not understand what we mean by follow-up.

Some of you guys probably right away knew, okay, yeah, I know what kind of tool this is,

but for the ones who have no idea what follow-up is, what is follow-up designed to do, Boyon?

Amazon seller, obviously, your goal is to provide the best possible service

and for your customers and for Amazon customers at the same

time. So Amazon does that to an extent, but Amazon does it at a fairly generic level and

it is focused on Amazon brand. You as seller probably care about building your own brand.

And one way to do that is to establish direct

relationship with the buyer.

So thankfully Amazon as a platform allows you to communicate with buyers and one way to do

that is by essentially sending an email, one or more email.

So in general, that's a service that you want to take advantage of to start building that

awareness and building your brand.

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