Hello, I'm David Papadopoulos.

At Bloomberg, we're always talking about the biggest business stories,

and there's no one bigger than Elon Musk.

As a CEO, as a celebrity, as someone who, on most most days is the richest man anywhere.

He's reshaping our world.

Each week on Elon Inc.

I'm joined by my Bloomberg colleagues to chat about the top stories on Musk and what they mean for us all.

Maybe it's his plan to put chips in our brains or send us to Mars or how he's used his

platforms to alter conversations, consumer habits, even global conflicts.

We're going to play a bit of the show for you now, a discussion of Tesla Cyber Truck

launch that I had with Dana Hall and Max Chafkin.

From Bloomberg Business Week, this is Elon In, take a listen.

When Elon Musk says something's going to be hard, like listen to him.

Like this guy has done this before and what's fascinating is that it's like it's almost

like they're repeating the same mistake that they made with the model X.

They've sort of fell in their sword and finally

admitted the model X, you know, had too much new technology that it was a victim of Tesla's own

hubris and now here he is like audit earnings calls telling investors very clearly like we're about to go through production hell all over again

We dug our own grave this is a unique complex vehicle. It's gonna take 18 months till we get anywhere close to volume production.

So, you know, I think it'll be very interesting to see who gets these first vehicles on Thursday

at the big handover event.

And then when Tesla reports sales in quarterly sales in January, like how many cyber trucks

...