Decisions, decisions. You make them all the time. You weigh your options, you look at the

evidence, and then you decide. And then all of a sudden the police turn up. At least that's how it's supposed to work, but it turns out

that you're not as rational as you think you are. I'm Dan Heath, host of the

brand new show Choiceology from Charles Schwab.

On this show we're going to do forensic analysis on decisions, decisions about fighting wars, running businesses, making love connections, saving money

and fighting crime.

We'll show you the hidden psychological traps that disrupt your decisions.

There are certainly circumstances in which it's ego gratifying to believe that you're good at something

or that you're better than others.

Because if you can spot those traps coming, you can avoid some expensive mistakes.

On the show you'll hear stories about pivotal decisions that change the course of history,

like the fateful error that won Admiral made in a high-stakes World War II battle.

What was supposed to be a decisive victory

has now turned into a cataclysmic defeat.

You'll hear about projects to help people make better choices,

like shopkeepers in London who used graffiti and some

cute neighborhood babies to help fight crime.

It's queuing the presence of human hand and is saying to people,'re welcome here this is a good place

You'll listen in on experiments that demonstrate some of the peculiar ways your brain deals with important choices and not so important choices.

How many of these crackers do you think you could eat?

And your rack is that goat?

How many, how many so far?

...