Hey, what's up? This is Jeff Staples. I'm the founder of Staples Design, a pioneering streetwear brand, a creative agency, and I'm a major sneaker connoisseur. And I'm also your host of the podcast, The Business of Hype, a show on Hype Beast Radio where I talk to creative entrepreneurs, brand builders, innovators, and we discuss the realities about the dreams that they've built.

Every Sunday, I sit down with an entrepreneur and get into the nitty, gritty details on how they were able to do what they do.

This is unlike any other interview format, most other shows just well on the why.

But because I've also been in the game for over two decades. My guests and I drill down on the hows.

Financial, legal, branding, value, self-worth.

No stone is left unturned on my show.

In fact, a few of my guests have said after the recording that it was better than a session

with their therapist.

Listen, I know firsthand being a creative has its own unique set of challenges.

The business of hype is the postgraduate class that I always wish I had.