I'm Alex Ewell, host of the Readback from Behrens.

It's been almost two years since we launched the show.

Now, with nearly 90 episodes under our belt,

we're bringing you a new season that's a little bit different.

This season, we're doubling down on the past,

jumping further back into the Archives of Barons to explore why companies, ideas,

and industries thrived. They did significant, you know, more than doubling of revenue.

Here we have all of this uncertainty.

One would think that people would be pulling money out and that was not the case.

The moment they launched it, it became clear that it would be a winner.

Even as others fail to meet their promise.

They sort of flood their spring launch.

The analysts and investors are all literally high-fiving each other

and I was standing on the sidelines like a pariah.

We'll explore Nintendo's steady rise, Fitbits rapid fall, the cautionary tale of 3D printing, and more.

In our frenetic news cycle those stories are

quickly forgotten but their lessons remain vital for the future. Great

technologies don't always make great stocks in fact probably one time out of 10, it's the next big thing.

And even then, you still got to decide what to pay for it.

Subscribe to the read back wherever you listen to podcasts.