Interview with Kitty Lai from Me Brand- E-Commerce Expander Secrets

E-Commerce Expander Secrets

Andy Hooper

Business

5 • 9 Ratings

🗓️ 21 November 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of the E-Commerce Expander Secrets podcast, host Riki Hooker is joined by Kitty Lai, founder of Me Brand and KIT London. Kitty is a branding strategist and creative designer, with a focus to help businesses and entrepreneurs to create and elevate their brand offering to appeal to their ideal audience with visual design assets, campaign or a brand strategy.

She is passionate with working alongside clients to solve their creative problems, by delivering a desirable design solution that can help them get unstuck, whatever the challenge. Over the last 20 years, she has curated vast commercial experience working for well-known retail brands, offering her versatile skills and knowledge as a branding, packaging & graphic designer, including leading and managing in-house design teams.

In this episode we will be talking about:

Sustainability- What steps Kitty has taken to make KIT as sustainable as possible, through both its products, manufacturing, and logistical operations
How to market your business to your target audience successfully
How she built her personal brand and what positive impact it had on her business's development
and much more...

FACEBOOK ► https://www.facebook.com/TheEcommExpe...
INSTAGRAM ► https://www.instagram.com/globalecomm...
LINKEDIN ► https://www.linkedin.com/company/glob...
WEBSITE ► https://www.globale-commerceexperts.com/

Transcript

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0:00.0	E-commerce expansion myths blasted.
0:04.0	Successful cross-border expansion help.
0:06.0	Listen to the show to hear how one UK company is helping e-commerce sellers.
0:11.0	Successfully expand into Europe and double their profits.
0:15.0	Hosted by Andy Hooper of global e-commerce experts.
0:20.0	Good evening, good morning, good day. of global e-commerce experts.
0:24.6	Good evening, good morning, good day.
0:26.2	Welcome to global e-commerce experts.
0:28.6	Welcome to the GE podcast.
0:33.3	We're very excited today to be joined by Kitty Lai from Mebrand.
0:36.0	Kitty, hello, thanks for joining us.
0:37.3	Hello, Ricky.
0:38.9	And thank you so much for having me on the show.
0:40.5	I'm really excited to be here today.
0:41.8	Very cool.
0:42.1	Yeah.
0:50.4	So for those people have been listened in the past to our podcasts, we like to include testimonial and background to experienced e-com sellers and people that have had a really deep
0:58.3	impact on other sellers within the market. So let's, you're one of those people, Kitty. Congratulations.
1:05.4	Let's kick off by getting to know a little bit more about you. How did you get where you are
1:10.4	and what experience you
1:11.6	have in the e-commerce space? Yeah, so this goes way back 20 or years, but I've always had a passion
1:18.7	for packaging and design. And my first summer job was actually working for a packaging company
	...

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