Interview: Varsity Pickle's co-founders

Mind of Micah

MWBK Creative

Comedy

4.1 • 1.1K Ratings

🗓️ 15 August 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

America's fastest-growing sport has a new apparel brand: Varsity Pickle. Co-founders Karen Alexander and Adele Hazan join Micah to talk about starting their business, their love for pickleball, the current pickleball landscape, growing wholesale accounts including Dick's Sporting Goods, and more. Check them out now, and save 10% off your first order at varsitypickle.com with promocode: MICAH https://www.instagram.com/varsitypickle/ micahwiener.com

Transcript

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0:00.0	Hello, and welcome to mind of Micah today on the program. It's very exciting. We are continuing
0:13.3	to follow up on the theme of pickleball pickleball in America, our fastest growing sport. And
0:20.4	I am just pleased as punched to be joined by a couple of friends of mine who have not
0:26.2	literally leaned into the pickleball craze. They said, there's money to be made here. And
0:31.0	I want to make it. And they've started a really cool lifestyle brand called Varsity Pickle. They
0:36.6	joined me now to talk about the growth of the sport as well as what it takes to grow a startup
0:44.6	brand, if you will. Adele and Karen, welcome to mind of Micah. Thanks for having us. Thanks, Micah.
0:54.1	Glad to be here. Well, the pleasure is all my and the other thing that brings me great pleasure in
1:00.6	this world, other than pickleball, which the wife and I are going out to play this afternoon
1:05.8	shots to everybody at Dreamland. We'll get into that later. The other thing that brings me great
1:10.7	pleasure is being a homeowner. And the best way to achieve wealth in our country, of course,
1:17.4	is through home ownership. And the best way to do that is to buy your own home, get started today
1:23.0	at micahwinner.com. You guys know what to do. Schedule your home buying consultation with me
1:29.0	at micahwinner.com. All right, plugs are out of the way. The obnoxious intro is done as well.
1:37.5	Thank you guys for joining me. I want to, before we kind of get too into it, let's just kind of start
1:43.1	tell me a little bit about Varsity Pickle. Just what is that? And we'll take it from there.
1:51.3	Sure. Well, Adele and I are childhood best friends. And we do love pickleball. We do
1:57.3	own a business Varsity Pickle. But when we were younger, we were super active, loved rollerblading,
2:04.1	jumping on the trampoline, making up dances, played a little bit of pickleball in high school,
2:09.3	and picked it up again after a pandemic hit. And we thought we're kind of good at this. We both
2:17.8	really loved it and had a lot of fun doing it. Adele was looking for a gift to get a friend
2:24.0	who was really into pickleball. And she couldn't find anything. And I have a design background,
	...

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