Ani Bose, welcome to Purple Insider.

It is so great to have you.

It's great to be here, Maggie.

Thrill to talk to you.

Ani is the vice president of broadcasting at the NFL and is my former boss and has generously

joined us from San Francisco where he is on site for Super Bowl week. Connie, how's it going out there? What's the pulse check on the ground? It's going great. You know, you were with us last year in New Orleans, which, you know, Super Bowl Week has its unique vibe and it's starting to pick up. It's Wednesday. People are starting to come into town. As you know, you know, a lot of our team has been here. Some of them since Saturday, Sunday, Monday.

You know, so things are picking up. We spent the day yesterday down at the stadium. Stadium looks fantastic. You know, beautiful blue skies. They're painting it. It's going to be great.

And then up here in San Francisco, right outside my window, I can see

kind of different activations and a view out to the water and things like that. So just as you get

closer to the week, you know, the energy starts picking up and then people start getting excited.

That's awesome. I remember last year, you just feel the buzz of the city. And the NFL when it

mobilizes for something like the Super Bowl is so massive. And I think that really shocked me of when this whole company gets together, it's a really powerful, like city takeover. It feels like I was shocked by that. Yeah, for sure, right. I mean, I think, you know, as Brad Zager, our colleague at Fox Sports, and we spent the Super Bowl with him last year.

He has a great phrase that really sticks with me, right?

You know, you call things the Super Bowl of X, right?

That means the Super Bowl is the pinnacle.

It is the comparative point.

And yet within the Super Bowl, as you said, right, there's a massive amount of mobilization, right? We on the broadcasting side are

dealing with NBC this year and putting the game on and 100 plus million people are going to watch it.

And that's almost core to it along with the football. But then there's sponsorship and consumer

products and social responsibility. There's so much around the game. And Brad likes to say,

for every single person involved,

what they're involved with, this is their Super Bowl. And it's a great perspective and it's a great

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