You are listening to the 10 Minute Entrepreneur podcast with host Sean Castrina.

Okay, today's going to be a great podcast. We're going to learn a lot about branding today,

rebranding, positioning, refreshing your brand. We're going to get people to read the label.

You're going to figure out how to do that. I've Jackie Beven Roth with me here today. Jackie,

it's great to have you on the podcast.

Hi, Sean. Thanks for having me. Well, you've helped over 80 brands do this. So what do you find is the biggest problem entrepreneurs, you know, business owners in general.

Why they struggle in this space of branding?

The entrepreneurs that I've worked with over the last 10 years have had one common issue when they're thinking about evolving their brand to grow.

And that is the peace of mind. They're truly seeing the potential in their brand quite often. They're saying things like I'm too close to it.

I can't see it right because they're in their businesses. They know what works, but they don't know the bigger picture.

And so my firm has developed a series of techniques to help them take a step back and really see strategically where their brand can be positioned for future growth.

And when you, when we're trying to, because I've rebranded a company before in it, and it takes, it definitely takes some work to do it in a commitment.

You know, I always say you get the rebrand once you get one bite, you really get one bite at that. It's not an every three year thing.

When, when do you find a company should, you know, okay, it's time to rebrand and explain to them, I know, and you know, but explain them what rebranding is.

Certainly. So I like to use the analogy of personal growth and helping people understand the rebrand process.

You know, the person that I am today, you know, as a business owner is not the same person I was when I started the business, I'm not the same person I was when I was a teenager versus a child.

So sometimes we see businesses show up in the world. They, they, they try to sell themselves as mature businesses with mature services and products with price points that are elevated, but yet their brand is showing up as a teenager, meaning it might have just held on to, you know, some, some older, more dated, you know, visuals.

It might not be truly communicating the true value of the business and entrepreneurs don't often.

They don't often know this through the data, but they feel it because they feel as though their business is sort of hitting a plateau, or they feel as though their salespeople are not all speaking the same language.

But it's, it's more of an elusive sort of subliminal feeling than it is more of a data driven feeling, it almost feels like I'm wearing clothes that are dated or they just don't fit right.

And I need to do something to change that about myself.

Yeah. And I've seen that where I've seen logos and artwork that has just run its course and you'll look at and go, wow, somebody needs to, you're right, like that's too wide of a suit.

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