This is the Gary V. Audio Experience.

I love starting with the macro and then going into the micro.

You know, my college friends are going to laugh their asses off that I'm on the cover of your magazine

because literally their four year quest in college was to get me to smoke a blunt with them.

This is unbelievably deja vu for me.

I grew up not drinking beer or wine or alcohol yet I became an unbelievable expert at 15, 17, 19, 21, 23 on the consumer of that product.

It's unbelievable to me in the macro that it's so obvious that the cannabis industry is heading in an incredibly interesting consumer place over the next half century.

I'm not in a rush to make predictions or know everything just yet because this is a real marathon for me.

I'm 42 years old and I think that some of my most intriguing thoughts or observations or accomplishments within the industry literally may happen in 30 or 40 years.

So Gary, are both of your folks so last?

Yeah, they are. They're pretty young actually. They're 64 and 62 so they're young.

What will they think about you being on the cover of a cannabis magazine?

My mom was super propagandaed out by Nancy Reagan so she was super hardcore like say no to drugs and so I think I look I think my parents know first of all the great thing about my parents is and I just spent a week with them because of vacation.

They're very thoughtful meaning like I genuinely believe with my heart and soul that cannabis is a far better thing for so many human beings than a lot of the things that are legal in the United States right on a federal level.

And so my parents are thoughtful that way they they get my mom can get caught up in the stigma of it my I think right now if you actually like lie detector test me here's what I would say my mom would be like hmm and my dad would be like he's a genius that's going to work out.

Which is really interesting because that would be literally the opposite of almost everything else my mom is my greatest cheerleader and think some a genius but I definitely think I'm telling you Nancy Reagan got her.

Well, when you see raising one smart lady, can I imagine this advantage you did it well that's for sure no question.

So at some point before 2012 you had the realization that corporate America was slow to pick up on content for out of return.

And the cannabis making a similar fake.

No, actually I think cannabis from my observation early on is really good at it because you have such young entrepreneurs who are native to that communication.

I think the platforms Facebook Google and such don't let them advertise in all the ways they wish they could but actually I think the cannabis industry is going to be the teacher of innovation to a lot of I view the cannabis industry the way you proctor and gamble and Coca Cola consumer package goods.

I think that from you know obviously depending on what happens at a federal state level but I think they're going to innovate and show the I mean I'm very comfortable making this prediction in 2040 cannabis companies are going to be the ones influencing the way diapers and tires and soda and shampoo is being sold.

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