You are listening to the 10 minute entrepreneur podcast with host Sean Castrina.

Today's going to be a great podcast and exciting

I've got entrepreneurs.

I've got people who graduated from Harvard Business School,

which is pretty amazing, but they're entrepreneurs first

and foremost, so that's going to be great.

I have Catalina Daniels with me and Jim Sherman and they're the author of smart startups what every entrepreneur needs to know and advice from 18 Harvard business founders students that went to the business school.

All right, it's great to have you both.

Thank you.

There we go.

There we go. That's what little delay there. I'm like, oh, I don't hear anybody. But yet I see you too. So we're going to get into the book in a second, but I you're both entrepreneurs. So when did you know we'll go from Jim to Catalina when did you both know you were entrepreneurs because you guys were in the corporate world there for a while?

Yeah, sure, thanks Ken.

Thanks for the introduction.

I think I would say that I was a bit of almost

an accidental entrepreneur.

While I had been a consultant at Bain for a few years and then worked in the media business and

launched the internet division for Martha Stewart Living, that was way back in 1997,

after that experience I had gotten a flood of phone calls

to help others launch their internet operations,

mainly media and entertainment companies.

And I decided to actually strike out at that point to become an entrepreneur.

I didn't realize it at the time, but that first company, West End New Media, an internet strategy

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