Internet Commoditizes Everything, Except Communication
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 18 October 2019
⏱️ 42 minutes
🧾️ Download transcript
Summary
Podcast listeners, this is a Keynote and Q&A from AdWeek here in NYC. I love talking with people with in the industry and advertising world. There's a number of interesting themes and tactics at play during this keynote, and my overall thesis on how I see the Ad World. Super interested to see your comments from this episode - please take a moment to tweet me @garyvee to share your 2 cents.
Topics from Today’s Episode: 4:45 | What quantity means in the creative space 8:00 | Creating content that’s contextual to your audience 9:30 | Finding the whitespace 12:00 | Understanding psychology of end user 14:45 | What really drives your business 18:00 | The Framework 20:20 | Q&A Starts 22:30 | Examples of how Vayner grows business 24:20 | Finding creative that gets people excited 28:40 | What skillsets are necessary in the ad world 32:00 | Leadership 35:15 | Accountability for CEOs 37:15 | This industry lacks enormous heart
Transcript
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| 0:00.0 | Hey guys, before today's episode of the podcast, I want you to text me 212-931-5731. |
| 0:07.4 | If you don't, you're missing out. |
| 0:08.7 | I'm putting all my eggs in the fucking text basket. |
| 0:11.3 | 212-931-5731. |
| 0:13.3 | This is the Gary V. Audio Experience. |
| 0:18.2 | Good morning. |
| 0:19.7 | Thank you so much. |
| 0:21.6 | Excited to be here this morning. |
| 0:24.1 | I tend not to book keynotes on Mondays during football season for exactly what happened |
| 0:30.7 | yesterday. |
| 0:31.7 | We're off to a very difficult start in New York Jets land. |
| 0:34.1 | But I will try to muster up some energy. |
| 0:36.8 | So this is really fun. |
| 0:38.5 | I especially enjoy this kind of format with this many people in a room so we can go a little |
| 0:44.2 | bit deeper. |
| 0:45.2 | Obviously, I am going to do the deep dive after this. |
| 0:47.2 | So I'll continue the Q&A. |
| 0:49.1 | I think I'm going to allocate 40 minutes here to maybe about 20 or 25 to establish this |
| 0:54.9 | thesis that I think could bring some value to this room. |
| 0:57.8 | And then I really want to get into the details. |
| 1:00.3 | I think even walking down the path and seeing all the faces here, I think the conversation |
| 1:06.1 | is probably even more interesting than what I have here to say here. |
... |
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