You know, today may be Thanksgiving, but tomorrow, you could say, picks off a different kind of feast, one where the deals come quick and some of the payments come later.

From American Public Media, this is Marketplace. In New York, I'm Rie Mae Maitreis in for Kai Rizdal.

It is Thursday the 28th of November.

Happy Thanksgiving.

Good to have you along.

Now, it's safe to say, many consumers, maybe yourself included, will wake up from their Thanksgiving food comas with a simple mission in mind.

Snag as many deals as possible.

With Black Friday tomorrow, we officially start the holiday shopping season.

And according to data from Adobe, about $18.5 billion of our purchases this year, Let me say that again, $18.5 billion are expected

to be made using buy now pay later. That's a new record, up more than 11% from last year. Typically

Buy Now Pay Later, or BNPL, it lets shoppers split their purchases into installments. So you pay about every two weeks.

And depending on the plan, it's typically interest-free. Here's Marketplace's Stephanie Hughes with a

closer look. An earlier version of Buy Now Pay Later, Layaway. You know, pay now, slowly, receive

later. In a way, the concept of Buy Now Pay later has been around for decades, but it's now having a digital moment.

Vivek Pandya is lead insights analyst for Adobe.

Pandea says buy now pay later options have become more common.

Wherever people have a digital shopping cart, buy now pay later is there.

Also, with inflation, the items in those carts have gotten more expensive.

You have some consumers who've been in a more strained financial position and they need to lean on BNPL to get what they need.

Pandia says consumers often use Buy Now Pay Later for the big stuff, think a television or a mattress.

But in the past couple of years, he's seen people using it to buy the necessary stuff.

Think groceries.

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