Listen, you need to have the meta, aka Facebook Pixel, installed right now, even if you are not running ads,

but don't even plan to run ads in the near future.

And I'm going to explain why this thing is so important, what it is if you're a little fuzzy on the pixel, this little creature, and where it needs to be, where you can find it, what its new name could be, and a little bonus info on that.

And right before I do that, hi, my name is Cuejo. If my voice is new to you, well, that's because I'm the new host of the Art of Online Business podcast.

And in the show notes below below you can find two episodes one telling you where Rick went

and what he's doing in the world of AI it's pretty cool and two where Rick

interviews me and shares a little more about why he chose me as the new host. And yes, you can still expect

strategies and tips and tricks for online business owners, including course creators and membership

owners, including that's actually really who I'm serving now with this podcast. So you can scale

up your business from low six figures to high six figures like

nine hundred thousand dollars in gross annual revenue so let's jump into this facebook pixel

what is it exactly it's a piece of code from facebook that collects data now here the thing, Facebook already has tons of data.

They actually collect 52,000 data points on every Facebook user.

They know more about you than you know about yourself.

And this goes deep, not just what are you watching and what are you liking and what are

you commenting on.

No, that's the basics on Instagram and Facebook data.

How about when you see a video and you watch 25% of a certain video, what other videos

are you watching or are you consuming five posts later,

10 posts later? What are the patterns that you exhibit before you exit their platforms,

Facebook and Instagram? Because they don't like you to exit their platforms, you know? What kind of

content do you watch that causes you to exit the platform, you know,

...