Instagram vs TikTok Followers - Which Are More Valuable? | Quick Tip Tuesday - 613
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 23 August 2022
⏱️ 11 minutes
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| 0:00.0 | Hey, what's up and welcome to today's episode of Build Your Tribe. |
| 0:06.4 | Today I wanted to do a quick updated version of which app is better, which should you |
| 0:11.5 | focus on Instagram or TikTok. |
| 0:14.0 | And this is as of August 2022. |
| 0:16.6 | This is very updated information. |
| 0:18.0 | We're going to be talking specifically in this episode about the monetary sides of both |
| 0:23.4 | of these platforms and how you can monetize or make sales or just generate an income from |
| 0:29.0 | Instagram versus TikTok. |
| 0:31.3 | Let's get into it. |
| 0:32.3 | And I'm going to be sharing with you some statistics today. |
| 0:34.9 | So this isn't just hearsay. |
| 0:36.2 | This isn't just my opinion based off of the creators that I hang out with. |
| 0:40.0 | This is actual statistical evidence. |
| 0:42.5 | This first stat comes from carrot financial and they did some research into how much a follower |
| 0:48.1 | is worth. |
| 0:49.2 | And they determined this number by calculating the aggregate income data of creators categorized |
| 0:54.6 | by their chosen social media platform and then divided by their follower account on that |
| 1:00.5 | platform. |
| 1:01.5 | And here's what they found on Instagram. |
| 1:03.9 | One follower is worth 77 cents on Twitch, which is a very popular streaming platform for |
| 1:10.4 | a lot of gamers to live stream themselves playing games. |
| 1:14.0 | The average follower or subscriber is worth 40 cents. |
... |
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