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The Jasmine Star Show

Instagram Update: Marketing Tips and Latest Updates to Use in Your Business

The Jasmine Star Show

Jasmine Star

Business, Social Curator, Business Strategy, Business Tips, Instagram Growth, Photography, Online Marketing, Entrepreneurship, Jasmine Star, Marketing, Social Media, Social Media Strategy, Start A Business, Photographer

4.92.8K Ratings

🗓️ 21 April 2022

⏱️ 17 minutes

🧾️ Download transcript

Summary

Does Instagram REALLY matter? I was thinking about this topic the other day because let me deal it to you straight: many business owners have personal opinions around specific platforms and it’s affecting their decision-making when it comes to using social media for their business. Our objective as business owners is to make decisions that benefit our business… personal feelings aside. We have to CHOOSE to market our business using the best outlets available to us. 100 years ago, it was via n...

Transcript

Click on a timestamp to play from that location

0:00.0

I'll be home.

0:14.1

Hot question of the day.

0:15.8

Does Instagram really matter?

0:18.6

I was thinking about this topic the other day because I have to do it too straight.

0:23.0

Many business owners have very personal opinions around this specific platform and it's

0:29.9

kind of affecting their decision making when it comes to using social media for their business.

0:34.0

Okay, for example, many entrepreneurs think Instagram is only for young people, only for

0:40.3

old people.

0:41.8

It's only for established brands.

0:43.3

It's only for new accounts.

0:44.8

They think it's too old.

0:46.0

Some people think it's too new.

0:47.5

They think their target audience isn't there.

0:49.8

Whereas some people think their target audience is there, but they can't reach them because

0:53.6

they're algorithm gods.

0:54.6

They're out to get them.

0:56.2

So why even try?

0:58.6

As you can see, many of these beliefs are contrasting and honestly completely unfounded.

1:05.2

This is why I am under the opinion that you cannot allow your personal opinions to cloud

1:10.5

your judgment.

1:12.0

Our objective as business owners is to make decisions that benefit our business.

1:17.4

Regardless of your personal feelings, we have to choose to market our businesses using

...

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