Remember early Instagram when you just scroll through cute pictures of your friends see their dogs see their travels quietly appreciate or judge their lives to like or not to like that was the only question but now things are different.

Now Instagram is all these videos went out and got my new nails today.

Stop it. Go away. Do you smoke drink any recreational drug use? Never. Never. Wow. I don't even follow you.

Oh my god. It's Timothy Chaomlet. Did you just steal that from TikTok?

That poor obese dog. Who put my new yeeties 700 in the trash? These are exclusive.

What happened to Instagram coming up on today explained?

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Today is going to be explained. See you.

Everyone's mad at Instagram and which is really saying much because everyone is kind of always mad at Instagram but in the past few months Instagram has made some pretty major changes that just really prioritise on your feed video and post from people who you do not follow.

You do not know them. They're just random videos that show up in your feed and that it thinks you might want to watch but this is a big departure from the Instagram that I think a lot of people know and love which is you know a customized feed of people you have chosen to follow versus you know something like TikTok where it just shows you random people and you don't really get a say which is kind of the joy of it but in the past few weeks that chorus has grown much louder and a lot of Instagram's biggest power users are kind of joining in.

Rebecca Jennings writes about the internet for box we asked her to tell us the story of Instagram's identity crisis.

I think this starts when TikTok becomes a really really big deal and I think we can see a big spike in TikTok's popularity right at the beginning of the pandemic.

Guys there's a really cool app that I've been getting into lately called TikTok.

We know that you know Facebook had an interest in TikTok as its former self musically years ago and was even exploring maybe buying it but then you know kind of it was either turned away or you know decided not to it's kind of blurry but for the most part you know Instagram and and Facebook kept on kind of like being Instagram and Facebook but now that TikTok is so such an unavoidable force in our culture.

TikTok had 13 million downloads in 2019 alone.

It's really just done what Instagram has always done which is copy.

It's most you know prominent features and try to replicate it on its own platforms and you know since TikTok is mostly known as a video platform that means that it's kind of changed the way people's feet looks when they scroll Instagram.

So instead of you know pictures that your friends or family or you know an influencer that you like are posting.

You'll see a lot more video content and a lot of that video content is either you know videos that creators think they have to make because of Instagram's priority of video or videos that are just rip offs of TikToks that went viral a couple of months ago.

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