Today on The Colin and Samir Show, we're talking about some trends that we're seeing at the end of this year, based on some headlines that hit our desk.

Number one, Instagram, launching a TV app.

Yes, the app that you open the most throughout your day to scroll on your phone and DM your friends wants you to watch together with your friends on your couch.

Number two, YouTube videos from top creators showing up on streaming platforms.

We're going to talk about some of the shows we've seen recently on Hulu, Tooby, and Netflix

that all stemmed from creators' videos first on YouTube.

And number three, Disney invests a billion dollars into OpenAI and allows users to

generate content using over 200 of their characters.

We'll break all these down and tell you what it means for creators.

And then lastly, at the very end, we do a speed round of ins and outs of creator economy trends and tell you where we lie.

All right.

Second to last episode of the Colin and Spears show of the year.

Let's get into it.

All right.

Our first story, Instagram launches a connected TV app designed to let you watch Reels on the big screen with your friends.

I use Instagram so much on my phone. I don't need it on my TV.

So just to be clear, this is a pilot launch. It's U.S. only. It's a partnership with Amazon Fire TV right now.

And Instagram says in the announcement that there's a strong user demand for watching reels together on TV. And internal

feedback suggests that people are watching reels socially with friends or in groups. And obviously

this is Instagram's effort to try and join in on the connected TV wave right now

and maybe even a reaction to the type of content that's getting uploaded to Instagram.

Yeah, I think it's the beginning of a push towards gaining space and time on this screen,

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