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Build Your Tribe | Grow Your Business with Social Media

Instagram Isn't Hard, You Just Don't Get It (Yet) - 849

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Chalenejohnson, Fitness, Marketing, Copywriting, Listbuilding, Internetbusiness, Onlinebusiness, Socialmedia, Smallbusiness, Internetmarketing, Business, Networkmarketing, Email, Businessdevelopment

4.9 • 2.6K Ratings

🗓️ 4 September 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Brock Johnson breaks down why Instagram isn't hard—it's just that most people are approaching it the wrong way. He covers common mistakes that slow growth, including overthinking trends, relying on hacks, and focusing too much on the algorithm instead of your audience.

Brock shares practical strategies to simplify Instagram growth, including posting more consistently, upcycling content, leaning into quantity over perfection, niching down, and building a routine that actually works. The goal is to make Instagram growth straightforward and repeatable for business owners and creators.

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Transcript

Click on a timestamp to play from that location

0:00.0

Unpopular opinion. Instagram is not hard. It's actually very simple.

0:05.0

There are some parts of Instagram that are supposed to be hard, like the time it takes to grow, the creativity, and the discipline required to keep showing up.

0:13.0

But for most people, that's just the start.

0:16.0

For the vast majority of people, the actual hardest part is keeping up with trends, updates, and hacks,

0:22.1

figuring out the algorithms that you can actually get views, and of course, overthinking every

0:27.2

single post that you make. Now, I know that it sounds crazy to say that growing on Instagram

0:31.4

is actually not very complex. It's simple and it can be easy, but it's possible. And sure, it might have been a little bit easier to grow on Instagram a decade ago,

0:41.0

but people are still growing today.

0:45.7

In fact, I want to say thank you really quickly.

0:47.8

I just hit 800K followers myself on Instagram,

0:51.0

which if you aren't already following me on Instagram,

0:53.4

go check me out at Brock 11 Johnson. But don't just take me as an example because I get it. I'm a guy teaching people how to grow on Instagram, so some people think it's easier for me to grow on Instagram. You could take my dog, Mila, for example, who has over 200,000 followers and we gained that following in about a year. Or don't take Mila as an example because maybe you're thinking, oh, she only grew because she's a cute dog.

1:15.2

Take our average Instaclubhub student.

1:18.2

Our average engaged Instaclubh student, which the Instaclub hub is like my Instagram school,

1:22.8

where I teach people how to grow on Instagram step by step.

1:25.9

The average engaged student grows by

1:27.8

1,200 followers in their first month and almost 16,000. The exact number is 15,947 followers

1:35.2

in their first 12 months within their first year. I'm not here to study the club. I'm not even

1:39.6

going to put a link anywhere to join the club. I'm just giving you that statistic so that you know

1:44.0

that it's possible.

1:45.4

And what I'm about to share with you today is not some random foo-foo advice. This is not some

1:50.0

random hack, some random strategy. This is the absolute no BS simple guide for growing on Instagram.

...

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