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Build Your Tribe | Grow Your Business with Social Media

Instagram Algorithm Changes 2023 | Predictions Recap - 746

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Chalenejohnson, Fitness, Marketing, Copywriting, Listbuilding, Internetbusiness, Onlinebusiness, Socialmedia, Smallbusiness, Internetmarketing, Business, Networkmarketing, Email, Businessdevelopment

4.9 • 2.6K Ratings

🗓️ 5 December 2023

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of Build Your Tribe, Brock Johnson will be revisiting the predictions he made regarding the Instagram algorithm changes in 2023. He will take a closer look at what he got right and where his predictions may have missed the mark.

As Instagram continues to evolve, understanding the changes and their impact on your content and growth strategy is crucial. We'll analyze key elements such as Instagram Reels, content quality, and authentic engagement to determine how these factors have influenced Instagram growth and follower acquisition.

This episode provides a comprehensive recap of Brock’s previous predictions and offers valuable insights into the current state of the Instagram algorithm. If you're looking to adapt your Instagram strategy to align with the platform's latest updates, this episode offers a balanced assessment of what's working and what may require adjustments in your content approach.

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Transcript

Click on a timestamp to play from that location

0:00.0

Do you want to grow your Instagram in 2024?

0:02.4

Well, in order to help us predict what's going to happen in the near future,

0:05.7

it's important for us to look back at the past.

0:07.6

And so in today's episode, I wanted to go through my 2023 Instagram predictions

0:11.8

and see what came true and what did it.

0:14.4

And the purpose of this episode is not just to validate my own predictions or to establish

0:18.6

my own credibility before sharing my 2024 predictions, which I should note my 2024 predictions are going to come out very soon so make sure you're subscribed.

0:25.8

But you might have missed a lot of the changes on Instagram over the past year.

0:28.8

And the last thing I want for you is to fall behind in 2024 because you're still using strategies from 2022.

0:34.7

So with that being said, I had eight big predictions for Instagram in 2023.

0:39.5

We're going to go through each of them one by one.

0:41.2

I'm going to try to give you as much background information

0:44.0

and as much data as I can to say whether or not they came true or not. And I'll even

0:48.9

share with you my bold prediction from this past year that definitely, well I guess I won't give it away but I don't think it came true

0:59.1

My first big prediction for Instagram in 2023 was that there would be a big jump in the overall quality

1:05.4

of content and I think we can all agree that the level of editing for Instagram Reals as a whole has

1:12.2

definitely improved.

1:13.7

If you think about the Hormosy style real,

1:15.6

which Alex Hormosy made popular near the end of 2022,

1:19.2

they're everywhere on Instagram nowadays.

1:22.0

It seems like almost every editing app now has some sort of template that looks similar to the

1:26.7

homozy style reel with built-in captions, very bold text, quick cuts,

...

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