Inspiration From the Cellar: Sara Davies
White Wine Question Time
Biscuit Jim
4.5 • 1.3K Ratings
🗓️ 6 January 2026
⏱️ 65 minutes
🧾️ Download transcript
Summary
Happy New Year!
What do you have planned for 2026?
This month we've dug deep in our archive to find the most inspirational guests we could find - it's our New Year's gift to you.
To kick us off it's our chat with Sara Davies from 2023. A phenomenally successful business woman she was shot into the public consciousness through shows such as Dragon's Den and Strictly Come Dancing. She always knew she wanted to run a business, but in this conversation you'll hear how her 'won't take no for an answer' attitude opened the doors she needed to open to make a success of her product.
On Thursday we'll be back with our first NEW episode of the year - and it's the PERFECT guest for January; Paul McKenna.
Enjoy.
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Transcript
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| 0:00.0 | coming up on this episode of white wine question time i suffered so badly from imposter syndrome i mean |
| 0:10.2 | don't we all i would sit there in that chair thinking you know those other dragons are |
| 0:15.2 | smarter than i am they've got bigger businesses than i have got more experience than i have |
| 0:19.3 | and then just assuming every entrepreneur walking through the door, well, if I make an offer and one of those other dragons makes an offer, why would they ever pick me? And I felt like going around and waving that bit of paper in the faces of all those tutors who said I shouldn't do it and I couldn't do it and thinking, I'll show you who can't do it yet. |
| 0:46.7 | Hello and welcome to White Wine Question Time, the podcast that asked its guest three thought-provoking questions over three glasses of wine. And my guest this week is a hugely |
| 0:52.0 | successful entrepreneur who started her business, which now |
| 0:55.1 | turns over £37 million a year from her bedroom on campus at university. |
| 1:00.8 | In fact, by the time she graduated, she was already turning over half a million pounds a year. |
| 1:06.3 | Born and raised in County Durham, her parents ran the local village paint and wallpaper shop, |
| 1:11.5 | and she headed off to university loosely with a plan of getting a business degree before returning to possibly work |
| 1:16.8 | in the family business. However, in a third year of study, she was required to get a work placement. |
| 1:22.7 | So for a year, she worked in a small local craft company and while she was there, spotted a gap in the |
| 1:27.7 | market for a tool that could create bespoke envelopes for those who made handmade cards. With the help |
| 1:34.3 | of a local carpenter and her dad, she designed a product called the Enveloper, which she launched |
| 1:39.4 | on a TV shopping channel after cold calling them for a spot, selling 30,000 units within six months. |
| 1:46.1 | Shopping television has been a huge part of her success. She's been selling her craft companion |
| 1:51.0 | wares on QVC and shopping networks the world over for more than 20 years now and has painstakingly |
| 1:57.7 | grown the business alongside her husband, Simon. They married in 2007 and she had two |
| 2:03.0 | children, Charlie and Oliver, who they raised in County Durham. And in 2016, she was awarded an MBE |
| 2:08.8 | for her services to the economy. She's been a dragon on Dragon's Den for four years now and also |
| 2:14.2 | host BBC 2's Ultimate Wedding Planner alongside first dates, Fred SyriX, |
| 2:19.0 | as well as having enjoyed a spin or two around the Strictly Dance Floor when she competed on the show two |
... |
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