Ingram Smith, the CEO of Florida State-based NIL start-up The Battle's End, joins On The Bench to share how he's living out a dream. Smith details how he got into the position to guide the vastly important NIL efforts surrounding his favorite program, the upcoming expansion of The Battle's End, and then dove into the strategy implemented by the The Battle's End to exploit a market inefficiency. As Smith states succinctly, 'there's a reason why Jordan Travis was our No. 1 target.' It's a fun 30-minute interview with insights into the collective (but don't call it a collective) that's helped FSU elevate its football program. You can subscribe to On The Bench, X’s and Noles, and Beyond The Bench on Apple Podcasts, Google Podcasts and Spotify. As always, five-star reviews and comments on Apple Podcasts are appreciated! Also, you can watch the show on YouTube now. We'll do live streams as well, and you can get notifications on when we're live by subscribing to our YouTube channel. To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices