In classic cult psychology or in cult literature there's really two characteristics to a cult.

The first is that it's ideologically intense and of course that can describe a lot of different organizations,

everything from potentially like say something like

the Landmark Forum to I don't know the United States of America right you know like

we have an ideology that sits behind the organization and so in order to like be a part of

the US government you probably have to adopt a certain kind of ideology of course I

think you know maybe Donald Trump is is testing that theory at least some edges of it right now in terms

of some foundational Democratic principles but there's this idea that we have an

ideology and it really encults for that reason actually prey upon people who like myself really want to make the world a better place want to change the world or feel dissatisfied in some way and are on our idealistic right and. And so cults can generally, they can be,

there can be political cults.

There are quite a few of those out there.

There can be spiritual cults.

There can be even commercial cults. Real estate is a really

commonplace apparently right now where you find people you know who are learning

how to flip houses and do all this stuff right and they they begin to develop this

like really really intense ideology around how they approach the world and

how they see the world.

I'm Sreeney Rao and this is the unmistakable Creative Podcast where you get a window

into the stories and insights of the most innovative and creative minds who started

movements, built driving businesses, written best selling books, and created

insanely interesting art.

For more, check out our 500 episode archive at unmistakable creative.com. They're not authors, but they help you shape your financial story. They're not an airline,

...