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The GaryVee Audio Experience

Inside the Meeting: Consulting a Startup Retail Business

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing

4.8 • 18.3K Ratings

🗓️ 27 September 2018

⏱️ 32 minutes

🧾️ Download transcript

Summary

 I sit down and talk with The Eighth, a fairly new retail business attacking the white space they saw in the men's luxury underwear market. We discuss their early days in researching and identifying the market, luxury branding, SEM and SEO approaches, influencer marketing, content creation and the importance of documenting versus creating. For the listeners that have asked in the past, this is some really good insight into how I approach  introductory business meetings, evaluate the viability of new businesses, and suggest marketing strategies. Thanks for listening, excited to hear your thoughts and learnings from this one.

Transcript

Click on a timestamp to play from that location

0:00.0

This is the Gary V. Audio Experience.

0:16.0

When I say my team, I mean the, like, even this, the blog that I do, like the content I put out,

0:22.0

I also come from the wine business.

0:24.0

And so some of this stuff we do to drive results happens at Worlds.

0:28.0

So I just wanted to sit in because if he doesn't, I'm not capable of like follow up.

0:34.0

Okay. No, not a problem at all.

0:37.0

Alex is the same. He does business development on my team.

0:40.0

Since I'm giving Andy so much, he might not be able to follow up soon.

0:44.0

Nice to meet you.

0:46.0

Cool. So tell us about this.

0:50.0

So the concept of the eighth evolved from me actually shopping in Barney's and birktroth men's

0:58.0

looking for a really cool sex that you high-end underwear from my husband.

1:03.0

He started Gold and Dreaced Management, which has 1 billion assets under management.

1:09.0

He's a Wall Street guy, but he likes to look pretty, pretty hot and all that.

1:14.0

You know, I was seeing nothing for the Christmas time.

1:18.0

I thought there would be something kind of cool because Victoria Secret always has like a million dollar broth.

1:22.0

That's right.

1:23.0

They're very hot and sexy.

1:25.0

So I didn't see anything there.

1:27.0

And then I went back to my own client's day and said, I'll get something very hot and sexy.

1:31.0

That's what I'm trying to say.

1:32.0

And we're talking boxers.

...

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