From The Times and the Sunday Times, this is The Story.

I'm Luke Jones.

Short of throwing your Wi-Fi router out of the window, it's been impossible to escape the manosphere of late.

From self-described misogynist Andrew Tate to the problematic live streams of HS Tiki-tocky

to clavicular telling boys to hit their own faces with a hammer to give them nicer cheekbones.

When you are not attractive, your life is hell.

You should be on your computer for hours researching, creating yourself a regimen. How can I ascend?

What can I do?

The murky, murky world of the monosphere has spilled out from its niche corner of the internet

and gone mainstream. But bubbling away alongside this, comparatively out of view, is another strange, gender-specific

world of self-help, life advice, and complaint. One that's reshaping how some young women

approach dating, and it's not about romance. I always tell women to be very confusing, to be bitchy and cold, and to be difficult,

because difficult women capture the attention of men.

It's called the Femisphere.

An ecosystem of influencers, forums, podcasts and advice,

urging women to rethink love entirely.

One of my time's colleagues has been investigating

and speaking to some of those involved.

The story today, no hookups and men must pay inside the Femisphere.

I'm a 44-year-old married woman.

My algorithm is not primed for dating strategy content.

That's Sarah Dytum, writer for the times.

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