Inside The Everyday Leader: Drew Norton’s Blueprint for Authentic Leadership

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 20 May 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Initially hesitant to embrace the title of salesperson, Drew Norton confronted the societal stigma often associated with the profession. Over time, he began to see sales not as manipulation or pressure, but as a noble discipline rooted in understanding and guiding others. To Drew, sales is not something you do to someone—it’s something you do for them. In fact, he believes that everyone in business is involved in sales whether they realize it or not, and mastering the skill is essential to thriving in both professional and personal arenas.

Transcript

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0:00.0	If you don't like calling yourself a salesperson like I do, maybe you can call yourself something else.
0:04.5	And then show up in a place that, hey, what I'm doing is I'm here to be a leader for someone.
0:08.5	Or what I'm doing is I'm here to be a guide for somebody and really lean into the strengths that you have.
0:15.5	Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of
0:22.6	thriving businesses. I'm your host, Onica Jackson, and I'm on a mission to uncover the stories,
0:28.5	strategies, and secrets that have propelled entrepreneurs and business leaders to success.
0:36.5	I am thrilled to have Drew Norton on the show. Drew had me on his podcast, and it was a lot of fun. It was such a great
0:45.1	experience. And Drew, I just love your mission talking about, you know, the everyday sales leader.
0:51.6	I think that's something we don't usually hear about. We hear about people
0:55.2	in big words, right? Wanting to be like not, I don't want to say overblown, but, but they want to
1:02.5	use words that make it seem like you're going to, you're the king, you're the, you know, the cream of
1:06.6	the crop sales. And I think the approach that you take is calm. It's methodical. It's one that people
1:15.6	can relate to. And it makes it seem more attainable and achievable. So thank you for being here.
1:23.5	Yeah. Thanks for having me. I'm excited to be on your show and share some insights with your listeners.
1:30.4	Yeah. So talk about your journey in sales into what you do today.
1:35.3	Yeah. Well, I'll start by just what you referenced, the name the Everyday Sales Leader. That started with, our podcast is the everyday leader. I have a couple co-hosts we do that with and kind of
1:45.4	the idea that we want to help everyday people show up as leaders in their life and and I have a sales
1:50.8	background I've I've ran and led sales teams from anywhere from three people to 30 40 people at a time
1:58.3	over the last decade and hired and trained and really just became
2:03.1	passionate in sales and not just the selling, but like teaching people how to sell.
2:08.5	And I used to, I used to be a salesperson that wanted to do anything but admit he was in sales.
2:16.6	So I think I was a little bit embarrassed that I was in sales.
	...

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