Inside the Chicago Bears logo redesign that went viral with creator Emily Morgan

The Charter: A Chicago Bears Podcast

Chicago Sports Network

Football, Sports, Sports:football

4.4 • 699 Ratings

🗓️ 16 August 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Host Kenneth Davis sits down with Mundelein, IL native and logo designer Emily Morgan, to discuss her creative process behind the Bears' new logo redesign. Emily shares her Chicago fandom roots (2:50) and how she approached the redesign with fresh ideas (4:00). They dive into the feedback she's received so far (5:55), including the best and worst fan reactions (7:25). Emily also talks about her path into logo design (8:55), why some logos are off-limits (10:28), and whether any sports organizations or athletes have reached out to her for custom work (11:35). Don't miss insights on her most challenging redesign (13:22), the logo she wants to tackle next (14:45), and what's in store for her future projects (15:33).See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	All right, everybody, it's of course, time for the Under Center podcast.
0:14.3	It's been a lot of change taking place.
0:16.5	We're talking about the Bears.
0:17.7	We've got a new quarterback.
0:18.9	Of course, they're on hard knocks for the first time
0:21.4	and perhaps a new stadium.
0:23.3	There's also a redesign of the logo of the Bears head mascot done by Emily Morgan right here.
0:29.0	Emily, how are you doing it?
0:30.5	Thank you.
0:31.1	I'm good.
0:31.4	How are you?
0:32.5	I'm doing well.
0:33.1	I'm doing well.
0:33.7	So look, let's jump right into it.
0:35.8	How did you? For anyone that hasn't seen it so
0:37.9	far, and you can also check out on, on, what is it, EM creates, on X? Yes. It's capital,
0:47.8	both capital E.M underscore creates. So anybody, if you haven't seen it, you can also see it
0:53.6	on our websites. We have some articles mentioned it so you can check it out there also. So anybody, if you haven't seen it, you can also see it on our websites.
0:54.9	We have some articles mentioned it so you can check it out there also.
0:58.4	So Emily, for anybody who hasn't seen it, how did you come up with the Bears Head logo redesign?
1:02.0	Oh, geez.
1:03.5	It's been kind of in the works for a while.
	...

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