Inside the Attitude Era from the Person Who Created It

Busted Open

SiriusXM

Mark Henry, Professional Wrestling, Nxt, Njpw, Dave Lagreca, Tommy Dreamer, News, Leisure, Sports, Wwe, Sports News, Ring Of Honor, Aew, Bully Ray, Wrestling

4.6 • 2.1K Ratings

🗓️ 13 March 2026

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dave LaGreca and Bully Ray talk to David Sahadi about the stories from WWE, TNA and interactions with big name wrestlers in his new book, Backstage Pass: Tales from Beyond the Squared Circle!

Transcript

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0:00.0	Welcome to the Busted Open podcast.
0:02.7	This is Dave Legreca.
0:04.4	On today's episode, Bully and I have a great guest with amazing stories.
0:09.8	David Sahadi talks about his new book, Backstates Pass, Tales from Beyond the Squared Circle, stories of TNA, stories of WWF.
0:19.4	You don't want to miss it right here on the Busted Open podcast.
0:23.3	This is the Busted Open podcast.
0:27.3	David Sahadi joins us here on Busted Open.
0:30.3	David, thank you so much for a first time ever on Busted Open.
0:34.5	Appreciate having you on.
0:36.4	David, it's great to be here and bully.
0:38.1	It's great to see you again, my friend.
0:39.4	Haven't seen you in about a year or so.
0:41.2	Awesome to see you too, Dave.
0:43.3	And before we start, I just want to set the table so fans understand because I've been telling
0:48.3	the fans that you were a producer with WWE during the attitude era and with TNA.
0:54.2	But is producer the right term?
0:56.0	Like, what did you do for the W.W.E and TNA?
0:59.6	What was your exact title?
1:01.2	They're a completely different title.
1:02.8	So my role of WBE was the W.W.E. Creative Director of on-air promotion.
1:07.0	So I did all those iconic campaigns.
1:09.3	The commercials you saw like Brock Lesnar F5 and the shark in the beach, the Super Bowl spots, the Attitude Era campaigns.
	...

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