There's not a lot of increase around why should people come and return back to work.

And is it return to work or return to office?

If it's 47% that wants something, 53% have not listed that as something very significant.

We're probably at the point now

where we need to bring in the nuance.

Organizations that can be transparent to say that's just not something we can provide

may actually even retain their critical talent a little bit longer.

They're effectively paying for people to be on site even though it's more expensive for

them to have people on site a lot of times. I'll just say two words, Elon Musk. The word top talent by the way is also

subjective. Remote work is a big divisive topic right now.

In fact, some people think it's the future,

while others say that the pivot to full-blown remote work

was, quote, one of the tech industries worst mistakes. How can so many smart people have

such different opinions on this topic? Well remote work is actually just one of the many facets that come into play when you're trying to attract top talent.

And quite frankly, that equation has only gotten more confusing as several trends intersect, whether it be layoffs or emerging technologies like AI.

So how can companies navigate this

and truly attract talent that really matters.

And as they try to do this and they make changes to company policies,

how can they tell if they're actually moving in the right direction?

Let's just use a simple example. Let's say a company

changes the policy and several people leave. Now is that unwanted attrition or

is that the company culture becoming more aligned?

...