Inside Story Behind Jaguar's Unapologetic Relaunch & What Happens Next...|Fully Charged Show Podcast
Everything Electric Podcast
The Fully Charged Show
4.9 • 1.5K Ratings
🗓️ 2 June 2025
⏱️ 41 minutes
🧾️ Download transcript
Summary
From dealing with backlash to unveiling the striking Type 00 concept, this is an insight into the risk that comes with reinvention, the future of one of the UK's most storied automotive brands and the company's conviction that they simply do not want to be loved by everyone. Enjoy! @fullychargedshow @EverythingElectricShow
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Transcript
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| 0:00.0 | Hello and welcome to another episode of the Fully Charge Show podcast where today I am delighted to be joined by |
| 0:10.4 | Warden Glover, managing director of Jaguar. |
| 0:13.7 | Now in case you haven't been following the Jaguar story closely, a little recap. |
| 0:18.0 | So right now, Jaguar has stopped selling new cars in the UK |
| 0:21.3 | ahead of a relaunch as an all-electric and ultra high-end brand in 2026. |
| 0:26.5 | At that point, it will sell the majority of its vehicles for more than £100,000, |
| 0:31.4 | starting with a four-door GT that was closely related to the Type Zero-Zero |
| 0:36.2 | that was revealed to the world in December |
| 0:38.0 | 2024. That reveal followed a teaser which didn't feature any cars and that |
| 0:44.5 | teaser was used to relaunch the brand. It was met with a litany of divided |
| 0:49.3 | opinions ranging from outrage to rapturous applause. Design director Jerry McGovern put it like this. |
| 0:56.0 | Jaguar has no desire to be loved by everybody. |
| 0:59.0 | Some may love it now, some may love it later, and some may never love it. |
| 1:03.0 | And that's okay because that's what fearless creativity does. |
| 1:07.0 | So what happens next. |
| 1:09.0 | Well, that's what I'm hoping Rodden Glover can tell us all about. But first, a very quick advert break. |
| 1:14.6 | We've teamed up with Duracelle Energy to celebrate their brilliant ecosystem of home energy |
| 1:20.6 | products and their platinum home owner offer by giving away a Duracell Bunny. |
| 1:25.6 | To win, simply watch to the end and answer a question about fully charged. |
| 1:31.4 | Rodden, thank you so much for giving up your afternoon today. We're having this conversation on the 21st of May, 2025. |
| 1:37.5 | And I think I'm right in saying that you have literally, Jaguar Land Rover has literally just clocked its strongest full year profit in a decade. |
| 1:45.8 | Correct. Yeah, despite all of the headwinds that are affecting us all and some manufacturers in |
... |
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