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The West Coast for whatever reason, and maybe it's because it's so hard to raise out here,

we just don't end up raising that much, and we have to become profitable faster.

You all came from the outside into these really

established industries. What do you think the advantage has been? I couldn't believe the lack of

representation within the industry, not just from a product point of view, but from a leadership

point of view and from a creative point of view. All companies need to figure out how to use

technology, not just

to succeed, but like to exist in the future. I think whenever you tread down a new path, you

have to be somewhat naive because otherwise you take the path that everyone else is taking.

Hi, this is Imran Ahmed founder and CEO of the Business of Fashion and welcome to the BOF podcast.

This week we are taking you to the West Coast, namely Los Angeles, where we recently

gathered industry leaders from beauty, fashion, technology, and entertainment to talk about

the forces that are reshaping these industries and interconnecting them together.

So much of this action is happening in California, so there was nowhere better to hold our

inaugural B-O-F-West summit.

There were several conversations we held, but this week I want to start with our creative

entrepreneurs on the West Coast discussion, which included Stitch Fix's Katrina

...