Inside Serval: Building the System of Intelligence for IT | Jake Stauch
The Peel with Turner Novak
Turner Novak
4.6 • 11 Ratings
🗓️ 27 February 2026
⏱️ 85 minutes
🧾️ Download transcript
Summary
Jake Stauch is the Co-founder and CEO of Serval. Serval automates IT with AI.
We talk taking on incumbents with an AI-native product, why IT departments haven’t had much automation historically, the 12+ month journey of landing their first customer, and how teams can increase talent density as they scale.
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Timestamps:
(0:14) AI-native employee support
(5:15) How an early work trial almost ended the entire company
(9:05) Why IT hasn’t had much automation
(13:09) Vibe coding for IT professionals
(15:31) Competing against publicly traded incumbents
(23:32) Having less than three months of runway for seven years building his first hardware consumer health startup
(33:15) Lessons from five years at Verkada
(39:11) The single question that led birthed the idea for Serval
(44:19) Navigating 12+ months of zero revenue
(52:05) Knowing when not to pivot
(55:15) Finally landing the first three customers
(58:07) Getting pre-empted for a Series A
(1:01:04) Getting a Series B term sheet the next day
(1:05:54) How to structure design partnerships that convert
(1:08:48) Building a mirror instead of system of record
(1:13:49) Make the implementation part of the product
(1:15:24) How to increase talent density as you scale
(1:21:32) Why every new hire should help you recruit
Referenced
Try Serval: https://www.serval.com/
Careers at Serval: https://www.serval.com/careers
Episode with Filip @ Verkada: https://www.youtube.com/watch?v=fXI3GdicIHw
Follow Jake
Twitter: https://x.com/jakeserval
LinkedIn: https://www.linkedin.com/in/jakestauch
Follow Turner
Twitter: https://twitter.com/TurnerNovak
LinkedIn: https://www.linkedin.com/in/turnernovak
Subscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/
Transcript
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| 0:00.0 | Jake, welcome to the show. |
| 0:04.0 | Thank you so much. Glad to be here. |
| 0:06.0 | Yeah, I'm excited. I know we're going to talk a lot of fun stuff. |
| 0:08.0 | Can you really quick, for people who don't know Serval, really quick, just give us an explanation of what it is? |
| 0:14.0 | Yeah, basically it's an AI platform for employee support. Some sure folks are familiar with all these cool AI tools for customer support. |
| 0:20.0 | We support employees internally. So when you go in, you ask questions internally. You need help maybe resetting a password, getting access to an application. A lot of time that's IT related, we often start with IT teams, but more broadly, we can support internal questions around, hey, I need to make this update to my benefits, or I need an employment verification letter, or I need this expense approved, or send an ND to a customer. So all the kind of internal questions, we have an AI platform to automate those resolutions, and we make it very easy for the admins on the other side of that to build those automations. When you say you make it easy, like what is is it like today? Like, if I'm not using |
| 0:54.7 | Serval, if I'm using a market tool that's out there, is it not easy? Yeah, the traditional way |
| 1:00.4 | of internal support, what's called in the category, like enterprise service management or |
| 1:04.9 | IT service management, is you make your request, you often file a ticket, or you make a request |
| 1:09.7 | in a chat platform, and then it creates a ticket for you. That ticket sits in somebody's queue, eventually |
| 1:14.7 | it gets assigned to a human, that human might reassign it to somebody else, tag somebody, |
| 1:19.3 | and it just becomes this ticket that moves through the system. And eventually, hopefully, |
| 1:24.2 | you get a resolution, but meanwhile, you're kind of just stuck around waiting. |
| 1:45.4 | Our ideal experience is you ask for help, you get help immediately all that's automated. And why wasn't that a thing? That seems pretty straightforward. Like, I don't know. Yeah, if you want to make employees support great, you have to automate the requests. Yeah. The challenge is building those automation. So there's all these great automation tools that are out there. Obviously, there's these cool drag and drop workflow builders. No end to those kinds of tools. They're everywhere. And they are very powerful. But you think about the problem here is you have to go in. You have to say, okay, what triggers this event? Okay, what the rule is? if this, then that, drag this, drop that, maybe add some custom scripting. |
| 2:02.9 | And so you can build cool stuff, but there okay, what the rule is, if this, then that, drag this, drop that, maybe add some custom scripting. |
| 2:03.0 | And so you can build cool stuff, but there's so much friction in building the automation. |
| 2:06.8 | There's so much friction maintaining that because things change over time, things break down, |
| 2:11.0 | that you just don't end up automating all that much because it's easy to do a lot of these tasks. |
| 2:16.1 | These tasks only take 5, 10, 15 max, like 30 minutes in many cases. |
| 2:20.3 | And so you're just going to do that if the alternative is going into one of these |
| 2:23.3 | massive drag-and-drop workflow builders and building out something that might never give you an ROI. |
| 2:28.3 | Instead, we took this very different approach where you basically vibe code automations. |
... |
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