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Welcome back to Inside the Hive.

This is Emily J. In fact, I'm here solo this week.

Joe is on Deadline and I am bringing you a very exciting interview.

It's my first interview back post baby and what a way to start then with Nell Diamond

who is the CEO, founder of Hill House Home.

It is a linen brand, but I think that they are best known for a little item known as

the NAP dress.

I'm sure some of you are familiar and some of you are unfamiliar, but it is sort of what

it sounds like.

It is a dress that became incredibly popular on Instagram.

If you have or are or know a woman between the ages of 18 and 40, I would say it is sort

of a ubiquitous item and it is very cute, it is incredibly comfortable.

And beyond that, I think it's a very interesting case study of a brand and a product.

Nell is incredibly sharp and savvy and she has met the moment of how customers shop and

...