Inside Moda Operandi's Data-driven China Expansion Plans | Inside Fashion
The Business of Fashion Podcast
The Business of Fashion
4.6 • 770 Ratings
🗓️ 5 April 2019
⏱️ 28 minutes
🧾️ Download transcript
Summary
Imran Amed sits down with co-founder and chief brand officer Lauren Santo Domingo and chief executive Ganesh Srivats to discuss their plans to enter the Chinese market and capitalise on the 'crystal ball' of data.
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Transcript
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| 0:00.0 | Collection goes down the runway. Within seven minutes, we know what are the standout colors, |
| 0:08.2 | styles, shapes, silhouettes, sizes, and regions. What's the business strategy? What are you |
| 0:14.4 | looking to do with this company now? It's ultimately any great business has to be rooted in a philosophical |
| 0:20.0 | movement, and that movement right now is consumer choice. |
| 0:22.9 | Because inventory was the core issue, buyers become the arbiters of what is and isn't a product that should go to market. |
| 0:29.0 | It's not the designer and it's not the consumer, right? Let them have that dialogue with each other. |
| 0:33.9 | Hi, this is Imran Ahmed, founder and CEO of the Business of Fashion and welcome to the BOF podcast. This |
| 0:40.2 | week, we're going to fly you all the way to Shanghai, China, where we recently held the third |
| 0:44.9 | annual BOF China Summit. It's a great opportunity to bring together leaders from the local Chinese |
| 0:50.4 | fashion industry and to connect them with people who are interested in breaking into the |
| 0:54.2 | Chinese market. One such example is the fast-growing e-commerce startup, Moda Operandi, based in New York. |
| 1:00.9 | Recently, co-founder Lauren Santo Domingo identified a new CEO in the form of Ganesh Srivats, |
| 1:07.3 | a former Tesla executive. And I sat down with Lauren and Ganesh at the B.O.F. China Summit to understand their plans for China, |
| 1:13.9 | which is obviously a completely different market for them. |
| 1:17.0 | And what we learned was that going to focus on a local first strategy. |
| 1:20.8 | So here's Ganesh Svarez-Souivats and Lauren Santo Domingo at the BOF China Summit. |
| 1:28.3 | Hi, guys. Hi guys. |
| 1:29.3 | All right. |
| 1:30.3 | So Lauren, I wanted to start with you. |
| 1:33.3 | And before we jump into your China strategy, |
| 1:37.3 | I think it's important to, especially for our community here in Shanghai, |
| 1:43.3 | who might not be familiar with the Moda |
... |
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