Hey guys, welcome back to skincare anarchy. This is your host, Dekta. And I'm so excited about the brand we're hosting today because I really believe in, you know, just tried and true brands that have been around. They've seen the industry grow. They've grown with it and their products are a reflection of that. And I think this brand that we're hosting today is truly, you know, a testament to that statement because I really think that, you know, great products are more than that. And I think this brand that we're hosting today is truly, you know, a testament to that

statement because I really think that, you know, great products are more worthwhile than all of the

ones that are coming out that are experimental and we don't know if they're going to work. And I think

the lineup that we are looking at with Indeed Labs, which is the brand we're hosting today.

They're really great. So without further ado, I want to introduce you guys to the founder is the brand we're hosting today, they're really great. So without further ado,

I want to introduce you guys to the founder of the brand, Dmitra Davidson. Welcome to the show,

Demetra. I'm so excited to host you. Thank you so much. It's a pleasure to be here. I'm excited

to speak to you today. Yeah, I'd love to get started because, you know, I know you come from a very

unique background. You did some shifting in your career focus, and I'd love to get started because, you know, I know you come from a very unique background.

You did some shifting in your career focus.

And I'd love to learn what got you interested in the beauty industry and what made you want to come on over and kind of innovate in the space.

Yeah, that's a great question.

Thank you.

I did start off my early career in finance.

I have a background studied, a Bachelor of Commerce here at my early career in finance. I have a background, studied Bachelor of Commerce

here at UFT in Toronto. And I thought I was going to be a stock worker early on. I came,

I was trying to put myself through school and I was working in the banking world and I loved it.

I was always pretty strong with numbers. I thought I was going to stay in that industry.

But sadly, when I came out, and this is a long time ago, I'm going to age myself here,

but there was a recession and it was very difficult to find work in that field.

So as you know, lots of student debt. I needed to pay my debts off. And I was just going to

accept a job to get myself, my career going. I started working

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