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Forbes Daily Briefing

Inside Fintech’s Newest Unicorn: A Credit Card Backed By Your Home

Forbes Daily Briefing

Forbes

News, Tech News, Business

4.418 Ratings

🗓️ 20 July 2024

⏱️ 5 minutes

🧾️ Download transcript

Summary

Aven has hit a $1 billion valuation and is backed by big-name investors. But is it a good idea?

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Transcript

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0:00.0

Here is your Forbes Daily Briefing for Saturday, July 20th.

0:05.0

Today on Forbes, Inside FinTech's newest Unicorn,

0:09.2

a credit card backed by your home. In 2019, Sadi Khan was in his mid-30s,

0:15.0

had been rising through the ranks at Facebook for six years

0:18.0

and felt ready for his own startup.

0:20.0

He began looking for market inefficiencies that someone with tech smarts could profitably

0:25.5

exploit. One that caught his attention related to consumer borrowing. For years, annual

0:31.6

interest rates on credit card debt had been stubbornly high and rising,

0:35.0

with the average now nearly 23 percent, or 14 percent over the current 8.5 percent prime lending rate.

0:42.0

Meanwhile, the interest rate on home equity lines of credit, known as Helocks, which treat a borrower's home as collateral,

0:49.0

were averaging less than 1% above prime, according to data from Intercontinental Exchange.

0:55.0

Why didn't more consumers tap into low-rate Helocks instead of carrying high-rate credit card debt?

1:01.0

A big reason, Kahn concluded, was convenience. It took a quote

1:05.5

ridiculous amount of paperwork and time, often four weeks or longer, to set up a

1:10.2

helock. What if he could use technology to speed up the Heloc approval process and then inject

1:15.8

that borrowing power into a credit card, making home equity lines easier to both obtain

1:20.4

and draw down.

1:23.0

Five years on, after painstaking product development, Khan's brainchild, Avon, has 33,000 customers

1:29.5

for its Heilock credit card and has issued $1.5 billion in credit lines.

1:35.0

Revenue has more than tripled over the past year at the 53 person startup

1:39.0

and is now running above $100 million on an annualized basis.

1:43.6

Aaven's home card is already available in 32 states,

...

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